"Our competition is still trying to come up with something that resembles what you put together. You worked closely with my marketing people and developed a site that was exactly what was needed to reach our target customers."

- Caldwell/VSR, Inc.

Interactive Marketing

Having a website is a great start. Now let current and future clients know about it! BWD can help you expand your company through search engine optimization and advertising. We maintain the integrity of your company brand in all that we do and work closely with you to market your website.

Search Engine Optimization (SEO)

SEO is the process of improving the quantity of traffic to a web site from search engines based on targeted keywords and phrases.

Google Sitemaps

Google has implemented a program where a webmaster can create a Sitemap of their Site Pages and submit it for indexing by Google. It is a quick and easy way for you to keep your site constantly indexed and updated in Google.

Natural Search Engine Optimization & Submission

• Keyword Phrase Research
  
  SEO begins with market research to determine the most appropriate search terms relevant to your product or service. This process includes examining the content and business model of your website. Utilizing proprietary analysis software, and taking into consideration keywords you provides, BWD creates an ideal set of keywords and keyword phrases for search targeting.
  
• Search Engine Optimization
  
  Based on the keywords chosen, BWD will construct search engine friendly HTML code, which may include Titles, META Descriptions, ALT Tags, and other ranking strategies. BWD will also analyze the website body content for keyword density structuring, and make necessary improvements accordingly.
  
• Copy Review and Keyword Integration
  
  The site's visible text content will be reviewed for keyword density of targeted search words and phrases. A professional copywriter will re-write the site's content and weave the target search words and phrases throughout the existing text to increase keyword density while preserving the intention and readability of the text.

  This package includes keyword and phrase integration only. If additional website copy or content needs to be created this work will be separately at a rate of $50/hour.

  
  
• Search Engine Submission
  
  Submission to more than 200 search engines and directories performed in strict accordance with the anti-spam guidelines established by each search engine.
  
• Ranking Reporting
  
  BWD will run one ranking report to measure search results and rankings across the leading search engines. For existing websites, this report can be run prior to Search Engine Submission to establish a benchmark of Search Engine positioning which can be used to measure the effectiveness of the submission program. For new websites BWD will run this report one or two months after the initial submission.
  

Google Analytics

Google Analytics offers a host of compelling features and benefits for analyzing your site’s search engine traffic and keyword performance to assist in making decisions regarding your search engine strategies.

• Fast Implementation
  
• Keyword and Campaign Comparison
  
  Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
  
• Custom Dashboards
  
  No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
  
• AdWords Integration
  
  Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
  
• Trend and Date Slider
  
  Compare time periods and select date ranges without losing sight of long term trends.
  
• Ecommerce Tracking
  
  Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
  
• Funnel Visualization
  
  Find out which pages result in lost conversions and where your would-be customers go.
  
• Site Overlay
  
  See traffic and conversion information for every link as you browse your site. (no download required).
  
• Email reports
  
  Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
  
• GeoTargeting
  
  Find out where your visitors come from and identify your most lucrative geographic markets.
  

Google Base Setup

Google Base is a new, free Google service that gives sellers the ability to easily create items and post them directly to Google Base, Google Product Search and inclusion in Google search results.

BWD will take your products and build a Google Base format data feed. We will then create a Google Base account for the Client and submit the data feed for inclusion in Google Base.

Blogs - easy web-based content publishing

A blog is a website with frequent commentary added by the blog owner on a specific subject. Blogs have interactive abilities that allow users to comment on the regularly updated content. This sparks a community of users interested in the same subjects, returning users and trusted content.

Learn more about blogs

Email Creation and Bulk Send

Send your clients an email promoting your current marketing campaign, monthly online newsletter, or just to let them know you have a new product or service.

BWD will work with you to create a personalized email that reflects your brand and informs your clients. We can even create a microsite to send your clients from your promotional email to more information and purchasing options.