You’ve created an appealing release about your original glow-in-the-dark red bucket and submitted it to a variety of relevant media outlets. Now you need to be prepared for speaking directly to the media. Although this is the last part of our three part press release...
View ArticleIn our first post, we discussed why a press release can help with Search Engine Optimization (SEO) and the basics of how to write a press release. In Part 2, we will discuss how to distribute your press release. Part 3 will talk about what...
View ArticleYou’re a business owner with a great website. You sell your product online and your objective is to increase online sales. How do you go about this without breaking the bank? One part of your strategy… write and distribute an optimized, electronic press release. What...
View ArticleThe main purpose of your website is to convey information, whether that is the service you provide, office hours or price of your products. If a visitor can’t read or find the information then the website isn’t doing its job. I have no visual impairment,...
View ArticleAnyone with an email account has received spam at one point or another; whether it be from Nigerian Princes in need of economic assistance or an add trying to sell you medication. Generally spam is easy to identify, but occasionally an email will filter through...
View ArticleGoogle is currently the most popular search engine in use (responsible for over 60% of web searches [1]). This means the amount of traffic your website gets largely depends upon your Google rank. In order to improve their rank, many websites look into Search Engine...
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