Millions of people are interacting on the web all over the world, every day.
The internet has become a global community of social connections, niche information and group discussions. If you are an expert in your field or know enough to intelligently write about your subject, get your company name and website out there by getting involved in blogs, YouTube and social networking.
» Blogs
A blog is short for web log. It is a website that has frequent content updates. Content can include news articles, commentary, graphics, video…etc.
Technorati, a popular blog directory, has indexed over 133 million blogs since 2002. There is a blog for just about every subject you can think of! You may already follow a few blogs in your field. If you find one that you like, you respect the content written and the blog has a good number of followers, make sure to join in the conversation and add your knowledgeable comments. If you have an article on your website that has more information about a posting subject, make sure to add that url in your comments. Get your url out to the world and help users find more information on your subject.
You can search for blogs in your field on Technorati’s site.
If you feel that you have more to say about your niche than just commenting on other blogs, start your own blog. You can set one up for free through WordPress or contact BWD to customize one for you. Be sure to include your researched keywords for your website in your blog postings when applicable.
» YouTube
YouTube is a video sharing website. Users upload videos to the site for others to see.
While YouTube started out as a place to share funny and interesting videos, it has evolved into a business marketing tool and a great place for research.
While students are turning to YouTube to research school projects, small businesses are turning to YouTube to advertise.
According to advertising research firm, the Kelsey Group, small businesses spent $10.9 million on Internet video ads in 2007 and will spend as much as $1.5 billion in 2012.
As of March 2008, there were 70 million videos on YouTube and even more daily views of those videos. If you have informational videos that support your products or services, promotional videos that advertise your company or fun videos of clients enjoying your rustic Montana ranch or powder packed ski hill, get them on the web. Make sure to add your website url in your YouTube profile.
Just like blogs, you can comment on YouTube videos. Get involved and present yourself as a knowledgeable asset in your field.
Please contact BigforkWEB to help you create a YouTube account. We also provide video services.
» Social Media
The term social media is best described by the online open editing encyclopedia, Wikipedia: Social media are primarily Internet and mobile-based tools for sharing and discussing information.
There are many social media websites, but we are just going to focus on a few of the most popular.
Twitter
Twitter has become a very popular communication tool. President Obama frequently uses his Twitter account to make public announcements. He has over 140 thousand followers!
Many businesses use Twitter to communicate with clients. It is a great place to announce a limited time special on a 16oz vanilla latte to your followers and generally keep in front of your audience.
Create yourself an account and let your clients know you are there and why they should follow you. If you need a little help, BigforkWEB can set you up on Twitter and get you tweeting to your clients.
BigforkWEB Twitter– Become a follower of BigforkWEB to hear about recent launches, promotional deals and other BigforkWEB happenings.
Facebook
Facebook has more than 175 million active users! It is a great social hangout for all ages. Most Facebook users are there to talk to friends and meet people, they are generally not looking for a new dishwashing detergent or a deal on a 16oz vanilla latte. Some of the best business for Facebook accounts are vacation destinations or activities where Facebook users can log on to your Facebook site and post pictures and stories of their roping adventures at your laid-back horseback riding camp or post a sick video of a wicked landing at your rail park.
BigforkWEB Facebook– Become a fan of BigforkWEB to see photos from recent events, RSS feeds from the BigforkWEB blog and be informed on promotional deals and educational events.
Delicious
Delicious is a social book marking site where users can store and share bookmarks. It is a great way to share blog and news articles with others who may be interested in the same topic, or tags.
To simplify the book marking process, it is a good idea to add these popular book marking icons at the bottom of your articles (as you see we have done below). If you click on the Delicious icon you will be able to quickly add this article to your Delicious page and share it with others.
Social bookmarking is a great way to let users advertise for you! It helps you get your company name out in the web world and show users that you are knowledgeable in your field.
Please contact BWD if you need help adding the icon code to your blog/news pages.
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